Havaianas triggers the Brazilian summer spirit wherever people are - regardless of temperature, occasion or ambiance. Our new challenge was to develop a concept for the Equity 2020 campaign, considering the launch of new thematic products under a unified language.
CALL TO ACTION
A provoking and inspiring question about the campaign idea: FOR SUMMER VIBE, A NEW HAVAIANAS.
CALL TO ACTION
A provoking and inspiring question about the campaign idea: FOR SUMMER VIBE, A NEW HAVAIANAS.
PERSONIFICATION
Personification of the product through the connection with the theme (rock / verano / fringe); in addition, we should add fashion and lifestyle elements.
Personification of the product through the connection with the theme (rock / verano / fringe); in addition, we should add fashion and lifestyle elements.
PRODUCTS
We should have a strong appeal, incorporating distinctive angles, lighting and textures; more importantly, we should highlight the collection’s details and innovations.
We should have a strong appeal, incorporating distinctive angles, lighting and textures; more importantly, we should highlight the collection’s details and innovations.
LETTERINGS
To have the Havaianas DNA: fun, cheerful, spontaneous, refreshing and colorful, with a vibrant, remarkable lettering.
To have the Havaianas DNA: fun, cheerful, spontaneous, refreshing and colorful, with a vibrant, remarkable lettering.
LET'S SUMMER
A tagline with different compositions that aim to make it easier for consumers to read our message in different formats.
A tagline with different compositions that aim to make it easier for consumers to read our message in different formats.
HOW DOES IT WORK?
DC: Marcus Sulzbacher
DA: Antonio Belchior Neto, Johann Vernizzi, Paulo Altieri, Giu Bianchi, Wherlon Silva
Illustrations: Leandro Assis, Wherlon Silva
Motion Graphics: Francisco Andrade, Juliana Silvestrin
CW: Pedro Corbett
Photographer: Mariana Valverde
Agency: Almap BBDO
DA: Antonio Belchior Neto, Johann Vernizzi, Paulo Altieri, Giu Bianchi, Wherlon Silva
Illustrations: Leandro Assis, Wherlon Silva
Motion Graphics: Francisco Andrade, Juliana Silvestrin
CW: Pedro Corbett
Photographer: Mariana Valverde
Agency: Almap BBDO
