Design and illustrations: Antonio Belchior Neto, Rafael Cipolla
Agency: Freelancer
Agency: Freelancer
Operating in the Brazilian and international markets a little over two years, BRF Ingredients, from BRF Group, stands out as a competitive player in animal nutrition, food ingredient and drug segments. The briefing was to create a visual identity that was aligned with the identity of the mother brand and that had, at the same time, its own character. Thus, we’ve preserved the exclusive typography and its institutional pattern and created a visual universe inspired by molecular bonds with a clear and minimalist language. In addition, we’ve developed a collection of customized supporting icons that can be used in different touchpoints.