DC: Marcus Sulzbacher
DA and Design: Antonio Belchior Neto, Fábio Girardi
Photographer: Serge Guerand, Mari Valverde
Agency: Almap BBDO
DA and Design: Antonio Belchior Neto, Fábio Girardi
Photographer: Serge Guerand, Mari Valverde
Agency: Almap BBDO
Havaianas - Shooting 2018
Art direction for the global footwear and apparel shooting of Havaianas. A continuation of the work started in the previous year, our team came up with a narrative in which 3 friends come together to spend a few days in a remote Brazilian beach, far from the crowd and wifi. Inspired by the main theme “Let’s Summer” and the brand’s image style, we depicted various situations and formats to prepare Havaianas for various touchpoints, specially social media. These are just some of the photos from a total of 110 shootings that took place in São Miguel dos Milagres, Alagoas, Brazil.
